1st Year Undergraduate

Department of Communication Studies Course Selection Guide




Health Communication

Local Issues/ Tribal Images or Videos

Program Production


Integrated Marketing

Media Design

First Semester

  • Sociology (2)
  • Psychology (2)
  • Information Collection (2)
  • Media Literacy (2)
  • Principle of Static Images (3) 

Second Semester

  • Communication Theories (3)
  • The Art of Narrative (2)
  • Social Psychology (2)
  • Introduction to Health Communication
  • Studies in Documentary Production
  • Program Planning and Creativity
  • Videography (Basic Photojournalism) (2)
  • News Interviewing
    and Writing (3)
  • Cognition and Messages (3)

First Semester

Sociology (2 credits)

Sociology is a part of social science which refers to the study of social behavior or society, using various scientific methods of investigation, as well as critical analysis, to generate organized knowledge regarding the social order and changes, and to provide in-depth knowledge of social movements.


  1. To cultivate the ability of innovative thinking in sociological imagination that may become the knowledge and ability of the media profession.
  2. To focus on the rise of sociology from a historical perspective, trying to let beginners understand the social background of the rise of sociology, so as to understand how sociology is close to social reality; to find the structure of social phenomena (static) and historical (dynamic ) factors. Therefore, this course will be more from the reality of materials, to verify the sociological thinking. This course is to therefore provide students knowledge about sociology as well as performing its practical sides.

Information Collection (2 credits)


  1. To understand the process of information production;
  2. To learn the skill of collecting information and organizing its text and images;
  3. To contemplate the correctness of the information.
  4. To understand ethics in the use of information.
  5. To learn how to collect, interpret, contemplate, and reorganize information.
  6. To learn the skills of reading information, searching the Internet database, outdoor viewing, as well as the abilities of using information resources and writing reports.

Psychology (2 credits)


  1. To introduce the basic concepts of psychology.
  2. To explain the phenomenon of human behavior through psychological thinking.
  3. To apply psychology to life adaptation.
  4. To apply psychology to professional performance in (media) dissemination.

Media Literacy (2 credits)


  1. To learn acquire cognitive, critical, or speculative skills for insight into media nature.
  2. To use, analyze, and evaluate media information in producing text, through processing clarification of value.
  3. To convey the message and express the idea, achieving the purpose of communication.
  4. To achieve effective integration of the learned concept to enhance the ability of using media, through the practice of classroom work.
  5. To cultivate education and communication professionals who have characteristics of speculative analysis, teamwork cooperation, disadvantageous care, community service, respect for life, and lifelong learning.

Principle of Static Images (3 credits)


  1. To introduce the photographic essence of exposure, composition, level, color, camera reform, materials, and reproduction, as well as interactions of social development with visual imagination and aesthetics.
  2. To emphasize the concept and practice of creative ideas of "documentary photography."
  3. To observe and learn in the village communities of Nanhua and Gantzeng for imaging practice
  4. To establish a learning stage of the image language by completing photo works of a community story that will be exhibited at the end of this term.

Second Semester

Communication Theories (3 credits)


  1. To introduce theories or studies that shaped contemporary communication, from the rise of communication research to current developments, and from the tradition of Anglo-American positivism to the critique or hermeneutics of the European route.

  2. To enrich a comprehensive understanding that provides theoretical bases and clues for future research; that enhances abilities to express, communicate, collect and analyze data.

The Art of Narrative (2 credits)

Narrative ability is very important in writing or reporting, news or filming, and planning. The narrative is a form of storytelling that touches the hearts of both readers and viewers. Good stories must have a clear theme, logical content, interesting content, and sequential arrangement.  The objectives are:

  1. To inspire narrative ability, by the process of introducing one’s own story at the beginning, followed by another’s story, then describe an event and criticize a work.
  2. To enhance narrative ability that applies to the future course of “Text and Image Creation” in this Department.
  3. To improve a systematic narrative expression for creative work, and also criticism or judgment of a video work applicable to telling a good story.
  4. To promote the ability of creation and appreciation of text, audio, and video works, by teaching, discussion, observation, brainstorming, and practice.
  5. To promote a certain degree of narrative aesthetic qualities in various works.

Introduction to Health Communication (3 credits)


  1. To cultivate the ability of cross-cutting cooperation and trust mechanisms; to organize a team work by training students to partner with peers and the community.
  2. To experience the ethics and decision-making process of health communication context by applying the theories.
  3. To encourage discussion for independently solving problems using Problem-Based Learning (PBL) .
  4. To fulfill the health service spirit through health communication propagation of the health information.


(1)   To systematically discuss the cultural, political and social contexts of health communication;
(2)   To analyze health promotion in daily-life, as well as public health advocacy events and information;
(3)   To write and experience the “community health plan for propagation”.

Videography (Basic Photojournalism) (2 credits)


  1. To practice shooting by emphasizing news image primarily, and supplemented text.
  2. To master image formation elements: photography, photo screening, photo editing, and photo publishing.
  3.  To take care of the local object by photographic ethics in personal observation and mutual interact and trust.
  4. To enhance ability in creation, analysis, and criticism of the image.

Social Psychology (2 credits)

This is a social psychology course particular for the Department of Mass Communication. The objectives:

  1. To introduce concepts and theories of social psychology.
  2. To clarify and analyze the social problem based on concepts and theories of social psychology.
  3. To use theoretical analysis and report rewriting as tools in teaching social psychology.

Studies in Documentary Film (5 credits)


  1. To understand relations and interactions among visual imagination, aesthetics, and society.
    To help students understand visual imagination, aesthetics and social relations, as well as the production of primary film and the use of communication.
  2. To produce an elemental documental film and use it in communication.
  3. To produce film by recording the selected main character or issue in a community / tribal-based area.
  4. To emphasize the shooting process (interactive and ethical) and the shooting purpose.
  5. To understand the video principle and enhance capabilities of basic video production of before system, shooting, post-production, and video publishing.

Program Planning and Creativity (2 credits)


  1. To cultivate writing ability in programming and inspire with creative thinking.
  2. To introduce the concept, process, direction, and skills of program production.
  3. To enhance creative ability.
  4. To be proficient in various types of programming mode and their creative directions.
  5. To develop the skill of making a brief report and its presentation so that creativity can be perfectly expressed in .
  6. To integrate theory and practice, and then understand how creativity will be perfectly expressed through programming.

News Interviewing and Writing (2 credits)


  1. To build skills of basic interview and interpersonal communication across cross-cutting partners.
  2. To cultivate ability to speculate and interpret the information.
  3. To cultivate ability to write untainted news.
  4. To cultivate ability to integrate information, image, and aesthetics.
  5. To cultivate humanities by practicing the action of media ethical consciousness and reflection.


The course covers three key points: concept/selection, interview skills, and writing. Trained basic literacy of thinking and expression can be used in the practice of reporting, the construction of basic knowledge and ability to write news reports.

Cognition and Messages (3 credits)


  1. To introduce the basic concepts of cognitive psychology.
  2. To introduce information management and cognition formation through conjecture with cognitive psychology.
  3. To apply the principle of cognitive psychology to evaluate and produce information or messages.