3rd Year Undergraduate

Department of Communication Studies Course Selection Guide




Health Communication

Local Issues/ Tribal Images or Videos

Program Production


Integrated Marketing

Media Design

Fall Semester of Third Year

  • Practicum I (2)
  • Seminars on
    Practice (2)
  • Medicine and Health News
  • Photographic Reporting (3)
  • Television Studio Engineering Practice
  • Selected Readings of International English News (2)
  • Crisis Communication (2)
  • Visual Communication Design(3)
  • Media Production Ⅰ (2)
  • Project Practicum (3)
Spring Semester of Third Year

  • Senior Project I (2)
  • Organizational Communication (2)
  • Public News Production (3)
  • Health Policy Analysis (2)
  • Documentary Study (3)
  • Television Directing (2)
  • Lighting  Design
  • Screenplay
    Writing I (2)
  • Media Production Ⅱ (2)

Fall Semester of Third Year

Practicum I (2 credits)

This course consists of two parts based on a student’s academic concentration. Part I: focuses on Image Broadcasting and Message Design. Part II: focuses on Health Information Broadcasting. Guidelines for Part l: focuses on Image Broadcasting and Message Design

  1. Select and obtain permission either from Tzu Chi affiliated organizations or other prominent organizations that are currently in broadcasting field. 
  2. If you choose to take half a day per week for your Practicum during the semester, you will need  to work up to 72 hours in 18 weeks in order to satisfy the requirement. You are responsible for arranging your schedule with the organization of your choice. Please log your time accurately and have it signed by your instructor at the end of your Practicum period.
  3. If you choose to work during summer or winter breaks, you will follow the requirements of the organization of your choice. In general, you are expected to work at least one full month.  Please log your time accurately and have it signed by your instructor at the end of your Practicum period.
  4. You need to submit a written report on your work at the end of the semester.  It is strongly recommended that you enter the details of your work every day in a Work Log and in addition, keep a copy of your major accomplishment(s) during the Practicum period.   The copy of  your  work accomplishment(s) and a written report on your Practicum will be the grading criteria at the end of the semester
  5. Toward the end of the semester, there will be an Open Symposium for students participating in Practicum and each student will be asked to give a 10-15 minute oral presentation to share their work experience.
  6. You are encouraged to work and learn proactively during your Practicum.  Don’t be shy and quiet.  Ask questions and voice your doubts.  You are there to learn, so don’t be afraid to make mistakes.

We wish you all a successful experience.

Seminars on Communications Practice (2 credits)

  1. Nurture students’ ability to apply theories to practical operations.
  2. Build up students’ fundamental knowledge and ability in interdisciplinary communications professionalism 
  3. Encourage students with a “learn by doing” approach.
  4. Broaden the vision of humanistic culture for students to realize “virtue and merit education” when it comes to caring for the underprivileged. 
  5. Inspire students to plan for their career and life.  

Medicine and Health News (2 credits)

  1. Understand basic scientific knowledge about medicine and health information.
  2. Analyze health and medicine information correctly as the basis for future reporting.
  3. Produce accurate health and medicine data and information for reporting as training for narrative reporting on health issues.
  4. Apply professional journalistic ethics and respect all living beings.

  Course summary: 

  1. Guide students to apply what they have learned from courses in journalism, interview skills, news writing, public health issues, and epidemics studies, to medicine, public health and environmental protection areas. 
  2. Cover three key areas: systematic medical information database, major health and medicine news and information reporting, basic sciences theories and scientific ethics.

Project Practicum (2 credits)

  1. This is a required course for digital media design concentrations. 
  2. The aim is help students to apply past learning, with an integrative approach, to participate in planning, execution and evaluation of a special project. 
  3. While working in teams, students will benefit from group discussion, which enhances their abilities in communicating, designing, and self-discipline.    

Photographic Reporting (Photo Journalism) (3 credits)

  1. Hands-on practice of creative process and visual presentation of people mainly from indigenous communities around Seven Stars Lake and Nan-Hwa Village in Hualien.
  2. Students will be trained to use the film camera and the process of photo development including shooting, dark room operation, photo trimming, and editing and exhibiting photo printouts.
  3. Provide students opportunities to observe, experience, and interact with the focused communities.  

Television Studio Engineering Practice (2 credits)

  1. Introduction to TV Engineering: Development history of the TV industry, and its relation to TV engineering, in regard to modern TV engineering.
  2. TV Production Engineering: Equipment for producing news programs in pre- and post-production sessions. 
  3. TV Broadcast Engineering: Introduction to the TV broadcast central control system and how to broadcast a program safely.
  4. TV Signal Transmitting Engineering: Frequently used /recently used equipment.
  5. TV and Multimedia Development: Development of the digital media and TV industries.  

Selected Readings in English on International News (2 credits)

  1. This course is designed to improve students’ English listening, speaking, reading, and writing skills by introducing international news stories in English. Certain journalism vocabulary will be emphasized as well.
  2. Reading and discussing will help students to overcome their fears of using English and to have a better understanding of international affairs. 
  3. This course also employs the Moodle system to upload relevant English learning materials for students.

Visual Communication Design (2 credits)

  1. This course is designed to emphasize both design theory and hands-on creation/production.  However, students will need a solid foundation of design theory prior to their hands-on practice. 
  2. Understanding/grasping the function and meanings of visual media, mediums and symbols in the field of communications development, students will be able to transform original data, information  or messages into meaningful and communicable visual motifs.

Media Production Ⅰ (2 credits)

Focus on basic concept and practical project production for advertisement media.  It covers project planning in print media, Internet media, and commercial advertising media.  With case studies based on known theory, sharing fundamental understanding on media project planning is an effective way of learning the process of planning and executing media projects.

Focusing areas:

  1. Understand the relationship between media and advertising, and gain insight into media planning.
  2. Gain experience through hands-on project planning and execution process.
  3. Nurture the ability of planning and managing related special media projects.

Crisis Communication (2 credits)

  1. Enable students, through case study, to understand the triggering events of a crisis and how to deal with it; based on a successful case study, students will learn the skills of logic analysis, judging and negotiating in a crisis.
  2. Bring out students’ abilities of thinking, expressing, creating, and communication in a group study format. 

Spring Semester of Third Year

Graduation Project I (2 credits)

  1. This course is to assist students to apply theories and practices they acquire from media communications classes and combine their innovative thinking and social concerns to create their own graduation projects.
  2. Students will also benefit from the training provided in the areas of analysis and production of interdisciplinary messages, communication skills, data collection and analysis and media production know-how. 

Organizational Communication (2 credits)

  1. Introduction to organizational communication theories. 
  2. Through case study and practical operation, students will simulate an organization’s environment, gaining knowledge of essential factors of organizational communication, in theory and in practice.   

Production of Public/Civic Journalism (2 credits)

  1. This course, based on the PBL teaching model, helps students contemplate and understand the value of journalism in a democratic society, nurture ability to do in-depth reporting for community involvement and providing information for citizens’ policy making.
  2. Teaching focuses on democracy and its relevant communication principles by emphasizing oral history, field work, and studying and reflecting on current events.  Issues-oriented, team learning, and multiple evaluation and assessment methods are used to build students’ ability to combine theory and practice, as well as a team effort to completing an in-depth report about nearby communities. 
  3. All works from the class will be openly displayed and subsequently published. 

Health Policy Analysis (2 credits)

  1. Through augmented reading of background information and multi-angle discussion, students will gain a insightful view of current health policy and its marco-trends.  Students will also raise their sensitivity level on public health issues and their critical thinking abilities.
  2. Students will master their writing ability on health issues by publishing their works as columns.

Documentary Study (2 credits)

  1. Build students’ knowledge of the history and aesthetic of documentary works.
  2. Increase students’ ability in judging and criticizing documentary works.
  3. Lead students to understand the historical background that influences and affects the various styles and applications of documentary works

Television Directing (2 credits)

  1. Understand the basic producing process of television programs.
  2. Become familiar with the functions and responsibilities of television production personnel. 
  3. Know the various filming techniques and  principles of framing composition on studio floor or on location  
  4. Learn directing lingo, spilt-screens, and image transition techniques from practicing directing work on paper. 
  5. Through practical operations including news, social education programs, and drama programs, students will gain professionalism in their working attitudes and proficiency in the skills expected in a television production studio.

Lighting Design (2 credits)

  1. Understand the importance and characteristics of lighting design on TV productions. 
  2. Become familiar with the functions and techniques of lighting required for various types of TV programs.
  3. Enable students to design effective lighting utilizing limited sources on location. 
  4. Equip students with basic techniques to design effective lighting for meeting TV program requirements.

Screenplay Writing I (2 credits)

This course will enable students to have an overall view of screenplays – the definition of a screenplay, its essential elements, and how to write a screenplay. These are the three main objectives:

  1. Students will understand the basic structure and elements of a screenplay.
  2. Students will be able to research on their own and find suitable cases for analysis and report on them
  3. Students are required to produce the major framework of a plot and detailed outlines of a screenplay.

By completing the above assignments in phases, students will progress from theory to practice to gain actual hands-on experience. Their understanding of theory can be applied to case studies and analysis, which inspires creativity that will be the basis for the detailed summary of a screenplay as the hand-in at the semester’s end.

Media Production Ⅱ (2 credits)

Creation! Creation! Creation! What is being creative?  What is it for? Can a creation be consumed like food?  What if there were no creative ideas at all? 

  1. This is a course designated for students interested in being “creative.”
  2. Students will be led to experience a complete creation process. They will explore the origin of creation from its philosophical implications to concept formation and media search, all the way to composing of ideas, and final execution of the work. Class will also study the mutual influence among creative works.  Students will share many excellent creative works and discuss them together.
  3. All students are required to complete a “very cool” work, of their own perspective, and present it in the class.